Pricing for Video Production + Marketing
The Value of Using Professional Video Marketing + Production
Video production is a critical investment for modern businesses, offering a powerful way to engage audiences, build trust, and drive revenue. Video content is significantly more engaging than text and images combined, helping brands quickly convey their message, tell compelling stories, and simplify complex products or services.
The decision to hire a professional video production company mirrors the value of hiring a construction company to build a house rather than attempting a DIY project. An individual with a few hand tools can theoretically build a house, but a professional construction company has the specialized expertise, the high-end equipment (like heavy machinery and advanced tools), and the efficient process to deliver a superior, structurally sound, and compliant result much faster. Similarly, a professional video production company brings a crew of experts in cinematography, lighting, scripting, and editing, along with professional-grade cameras and software, to ensure your video is of the highest professional standard. This guarantees a polished, strategic, and effective final product that saves your business significant time and resources while maximizing its impact and return on investment (ROI).
How Kinetic prices video production
Pricing a video production project for a business is a complex, multi-factor calculation that moves far beyond a simple per-minute rate, though an industry rule of thumb is between $1,000 and $10,000 per finished minute depending on complexity.
The desired outcome and expected Return on Investment (ROI) are, fundamentally, the most critical factors in determining the budget for a professional video project. While production logistics are important, they are merely expenses necessary to achieve a specific goal; the goal itself dictates the investment level.
We review the desired outcome to determine a ballpark estimate of what the production should cost. IF that cost and the budget are aligned, then we outline the expenses of the logistics involved with the production.
There are expenses across all three phases: pre-production (scripting, storyboarding, planning), production (number of shoot days, crew size, equipment needs, location fees, film permits, and talent/actor rates), and post-production (editing, motion graphics, sound design, and revisions).
The expenses involved in getting the video seen by the target audience are entirely separate and variable, depending on the chosen platform and the desired reach. These are recurring marketing costs, not production costs. For more information about this, read here.
Still have any questions?
Still have questions about what your video production would cost?
Whether you’re just getting started utilizing video production or looking to level up your existing efforts, we’re here to guide you. Click below to schedule a Discovery Call with Zach Morris.
The Affordable Price of Streaming and Social Media Video Ads for Your Business
Streaming TV: High-Impact Video Without the Broadcast Price
Advertising on Streaming TV (Connected TV/CTV) has become a much more realistic option than the prohibitive cost of a traditional prime-time TV commercial. Streaming ads operate on a CPM model, with rates often starting as low as $10-$15 on various platforms. While the upfront CPM can be slightly higher than on social media, streaming delivers a premium, high-impact environment. These ads are often unskippable and viewed on the largest screen in the home in an immersive, “lean-back” setting. This combination of powerful video presentation and better audience targeting than old linear TV makes streaming a highly cost-effective way to build serious brand awareness and drive long-term value. Ultimately, both social media and streaming offer scalable, efficient, and targeted ways for modern businesses to engage their audiences.
Social Media: Your Business Video Marketing at a Low Entry Cost
Social media advertising is incredibly accessible for businesses of any size. Platforms like Facebook, Instagram, YouTube, and TikTok use an auction model to set costs, which allows for flexible budgets. You pay based on metrics like Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). For small businesses, the barrier to entry is very low—some platforms have minimum buys as little as $5, and average CPMs are often just a few dollars. This affordability is turbo-charged by granular audience targeting. You can focus your spend purely on the specific demographics, interests, and behaviors of your ideal customer, ensuring every dollar spent goes directly toward maximizing your Return on Investment (ROI). Most importantly, unlike traditional media advertising, there are no long-term contracts with social media, nor with streaming ad campaigns.
Production Packages
For projects with smaller initial budgets or those targeting a more contained Return on Investment (ROI), these budget-conscious solutions allow you to build momentum and prove your video strategy before committing to a premium commercial budget.
Streaming Starter Video Package
starts at $2000
Brand Story Video Production
starts at $2500
Content Creation Retainer Package
$2500/month
Kinetic Content Creation Package
presence stands out and keeps your followers coming back for more!
$3500
Book a discovery call now with Zach Morris to discuss working together on your video marketing and production!
Whether you have a creative vision in-mind, or need guidance in developing one, our team is here to listen and address your needs. We pride ourselves on delivering exceptional customer service and ensuring that your video project exceeds your expectations and return on investment.
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