In May 2025, streaming viewership overtook broadcast and cable COMBINED! Streaming video ads provide significant benefits over traditional broadcast television commercials, primarily because of cost, superior targeting, and most importantly, measurable results! For the cost to run an ad on one of the local broadcast networks during prime time just ONE TIME, an advertiser can instead pay for as much as two weeks of streaming! Broadcast TV airs commercials to a wide, general audience, often resulting in wasted impressions. In contrast, streaming platforms use detailed user data to deliver highly personalized ads based on demographics, viewing habits, and interests, ensuring the message reaches the most relevant consumers.

Furthermore, streaming campaigns offer real-time analytics—like video completion rates and click-throughs—allowing advertisers to accurately track return on investment (ROI) and instantly optimize their campaigns.