We know that video is the most powerful tool for telling your non-profit’s story, but you don’t always need a full production crew to capture great content. Sometimes, you just need a quick clip for social media or a heartfelt testimonial- and your iPhone is perfect for the job.
As we gear up for critical events like Palmetto Giving Day, here are four simple, effective tips you can implement right now to improve the quality of any video filmed with your smartphone:
Horizontal is the Hero
Always hold your phone horizontally (landscape mode) when filming. This ensures your video looks professional and fills the screen when viewers watch on Youtube, a website, or even on most social feeds.
Chase the Natural Light
Film your subject facing a large window or outside in the shade. Natural light is the most flattering light source you have, so position the subject towards it, not with their back to it.
Steady Your Shot
Use a small, affordable phone tripod, or simply prop your phone up on a table or lean against a wall. Shaky footage immediately signals an amateur video and distracts viewers from your important message.
Always Wipe the Lens
Before hitting record, take two seconds to wipe the camera lens clean with a soft cloth or corner of your shirt. The smallest fingerprint can cause haze, blurriness, and distracting flares, reducing clarity.
While these tips will help you capture quick, quality content, there comes a time when maximum impact requires professional polish, strategic deployment, and high-quality production.