You don’t always need a full production crew to get started- your iPhone is a powerful tool. Here are three wuick tips from the team at Kinetic Media Productions to help created better videos instantly:
Focus on Light and Sound
The camera is good, but the audio is tricky. Always shoot in a quiet space and get close to your phone (within 3 feet) so the mic picks you up clearly. For lighting, face a window or the main light source; never put the light behind you. Good lighting makes every shot look professional.
Always Shoot Landscape (Horizontal)
Turn your phone sideways! While vertical video is popular on social media stories, the standard professional format for websites, ads, and Youtube is horizontal (landscape). This ensures your video looks polished and fills the screen correctly everywhere else.
Keep it Steady and Short
Use something to steady your phone- a small tripod, a stack of books, or lean it against a wall. Shaky video looks amateur. Also, remember attention spans are short; aim for powerful, concise videos that are 30-60 seconds maximum.
We hope these wuick wins help you start capturing your company’s story today!