When businesses decided to use video, they often focus only on the production quality. But a great video starts with great strategy. Here are three brief tips we use at Kinetic Media Productions to ensure any video is effective and drives real results.
Define Your Single Goal
Before you shoot a single frame, decide what one thing you want the viewer to do next (r.g., visit a landing page, call for a quote, or follow your social media). If your video tries to do everything, it will do nothing.
Hook the Viewer in the First 3 Seconds
Attention spans are shorter than ever. Your video must immediately pose a question, solve a problem, or present an irresistible offer to prevent the viewer from scrolling away.
Include a Clear Call to Action (CTA)
Don’t assume the viewer knows what to do next. Clearly state your CTA- on screen and verbally- at the end of the video. Make the path from watching to acting completely frictionless.
If you’d like to move past simple tips and partner with a team that can handle your complete video strategy and production, the Kinetic Media team is ready to help you create content that truly converts.